If you are going to make content for marketing purposes, then you need to have an identified goal behind it. If the reason of making content is not to educate your audience, then you are missing the point. You can make a blog or comprehend how to create a Wikipedia page , but it will be futile if it does not have a purpose behind it. Therefore, your marketing strategy must address the common problems of a customer or user in your particular industry or niche. IT will help you establish credibility and customer loyalty. Did you find this useful?