Outbound contact is one captured through some active prospecting system. This is often due to the use of a database or mailing lists provided by third parties, prospecting services or web crawling, among others. What comes next is the job of getting in touch with these potential customers, scheduling meetings to present products in order to close new customers. However, if you are more concerned about attracting new customers, then you should consider to create a Wikipedia page for your company . That’s how you will not only be able to showcase your business, but also appear on the top search engine results. What do you think?